About Blithequark
Blithequark is a pioneering online resource that connects families searching for senior care with expert advisors, providing personalized solutions to navigate the complexities of finding the right care. As the nation's largest senior care advisory service, Blithequark has been helping hundreds of thousands of families every year since its establishment in 2000. Our mission is to enable caregivers to make the best senior care decisions, and our employees are deeply committed to fostering a culture of diversity, equity, and inclusion.
Our Core Values
At Blithequark, we live by our values every day:
- Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
- Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
- Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
- Win The Right Way: We see organizational integrity as the foundation for how we operate.
- Embrace Change: We innovate and constantly evolve.
Job Description
We are seeking an experienced Customer Marketing Analyst to join our Marketing team at Blithequark. As a key member of our team, you will focus on delivering a best-in-class customer experience across B2C marketing channels (Email, SMS, and Phone) and drive B2B marketing programs directly with senior living community customers. You will work closely with our advisors to ensure families remain engaged and informed throughout their search for senior care solutions.
Key Responsibilities
- Customer Journey:
- Orchestrate best-in-class follow-up experiences for families working with Blithequark via customer marketing channels (Email, SMS, and Phone).
- Build and maintain the latest mapping of the customer journey and ensure all campaigns and messaging work in support of our customers.
- Performance Monitoring:
- Oversee daily customer marketing metrics (delivery, open, click-through, response, and opt-out rates) across programs and channels (Email, SMS, and Phone).
- Proactively identify trends, address outliers, and own recommendations for customer experience improvements.
- Reporting:
- Build and distribute timely and accurate reporting for customer marketing programs.
- Gather and analyze reporting inputs, including call listening and marketing/sales data.
- Customer Experience Audits:
- Regularly review and own updates to Blithequark customer journeys.
- Document and share insights and recommendations.
- Listen to sales phone calls daily and publish results into trackers, structured data, and actionable reports.
- Operations Support:
- Own process documentation and continuous process improvement through the use of automation and technology tools.
- Review, research, and action escalations from sales teams and community customers, including listening to calls and reviewing CRM and internal systems.
- Provide coaching opportunities and direction to sales leaders and team members.
Qualifications
Required Skills and Competencies
- Highly organized, with the ability to manage a high volume of operational, analytical, and administrative tasks.
- Demonstrated success in root cause analysis and process improvement.
- Excellent judgment with the ability to make independent decisions in line with company mission and values.
- Experience building reports and working with software tools, including Excel, Tableau, Google Suite, and Gong (Call Listening), is a plus.
Communication
- Excellent, organized communication.
- Experience working with internal sales teams is a plus.
- Focus on delivering accurate reporting, actionable insights, and driving continuous process improvement.
Education
- Bachelor's degree.
- 1-2 years of experience in a marketing or operations function is a plus.
Career Growth Opportunities and Learning Benefits
At Blithequark, we are committed to the growth and development of our employees. As a Customer Marketing Analyst, you will have opportunities to:
- Develop your analytical and problem-solving skills.
- Work closely with our marketing and sales teams to drive business outcomes.
- Contribute to process improvements and automation initiatives.
- Enhance your communication and presentation skills.
Work Environment and Company Culture
Blithequark fosters a culture of diversity, equity, and inclusion. Our employees are deeply committed to our mission, and we strive to create a work environment that is engaging, supportive, and rewarding. As a remote-friendly company, we offer flexible work arrangements and a range of benefits, including:
- Competitive salary and bonus structure.
- Comprehensive benefits package, including 401(k) plus match, dental insurance, health insurance, and vision insurance.
- Paid Time Off.
Compensation
We offer a competitive compensation package for the Customer Marketing Analyst role, including:
- Base Salary: $70,000 - $80,000.
- Bonus: 10% Management Bonus.
- Benefits:
- 401(k) plus match.
- Dental insurance.
- Health insurance.
- Vision Insurance.
- Paid Time Off.
How to Apply
If you are a motivated and analytical marketing professional looking to make a difference in the lives of families searching for senior care solutions, we encourage you to apply for this exciting opportunity at Blithequark. Please submit your application, including your resume and cover letter, to [insert application link].
All your information will be kept confidential according to EEO guidelines. Blithequark uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
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