FanDuel is the premier mobile gaming company in the United States and Canada, and they are seeking a Media Associate to join their Media Team. This role will support the paid social strategy, planning, and execution across Casino, focusing on building brand awareness and driving new registrations.
Responsibilities
- Be a key contributor on Casino paid social team with planning, creative briefing, execution, optimization, and reporting for all Casino social media campaigns
- Work closely with planning teams to build season-long media plans to meet team KPIs across multiple tactics and platforms, ensuring the team is establishing and crushing benchmarks to strengthen our advertising playbook
- Liaise with cross-functional internal teams, creative partners, and agencies to ensure the seamless launch and execution of all campaigns
- Work closely with agency and planning teams to align 360 media strategies
- Develop a testing roadmap for paid social channels to understand creative and audience performance as well as brand vs direct response tactics
- Assist with weekly, monthly, quarterly and annual channel reporting and post mortem analysis - including building performance recaps, billing reconciliation, and dissemination of insights to key stakeholders
- This role will work closely with the commercial Casino team to understand gaps in business performance to then plan media and react accordingly to support commercial KPIs
- Provide continuous assessment of our digital media tactics and identify areas for improvement and optimizations
- Own and build relationships with third party paid social vendors and agencies
Skills
- Bachelor's degree with a strong academic record
- 1-2 years of experience managing paid social accounts for large tier 1 brands
- Direct experience with paid social, & analytics tools
- High level of understanding of performance metrics within digital media and able to make strong decisions on media plans
- Experience evaluating media opportunities and onboarding new media channels
- Ability to make strong decisions for media planning in terms of budget allocation, formats and testing
- Possesses an analytical and proactive mindset - you enjoy aggregating information across disparate data points and sources into clear, actionable insight
- Willingness to learn and gain a proficient working knowledge of auction models and bidding strategies across all major platforms
- Needs to be able to work autonomously and within a large team setting
- Clear communicator and multitasker, with the ability to manage multiple deadlines across internal and external stakeholders with ease
- Has exceptional attention to detail and organizational skills
- Able to exhibit a positive attitude and remain calm in high-stress situations
- You don't mind working during non-traditional business hours as needed
- An eagerness to learn more about digital marketing and gaming/gambling industry within Canada
Benefits
- Extended medical, vision, and dental coverage
- Life insurance
- Disability insurance
- A retirement program with employer contributions
- Short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation
- 12 holidays
- Two (2) floating holidays
- Paid sick time in accordance with applicable Canadian law
Company Overview
- FanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.fanduel.com.