Note: The job is a remote job and is open to candidates in USA. My Fit Foods is a fast-growing brand focused on helping people take control of their health through clean meals and accountability. They are seeking a Klaviyo Marketing Automation Specialist to lead email and SMS lifecycle strategies, crafting engaging messaging that connects with customers and drives healthier decisions.
Responsibilities
• Build and optimize email, SMS, and push campaigns in Klaviyo
• Create automated flows (welcome, post-purchase, churn prevention, winback, education)
• Write clear, fun, human messaging that strengthens customer connection
• Own segmentation and lifecycle strategy to improve retention and LTV
• Run A/B tests and make fast, data-backed optimization decisions
• Build surveys, quizzes, and customer feedback flows with Typeform
• Automate data syncs and touchpoints through Zapier
• Collaborate closely with Design, Operations, and the CEO to align messaging
Skills
• Strong writing skills with a friendly, persuasive, human tone
• Passion for fitness, nutrition, and health-focused brands
• 1–2+ years hands-on Klaviyo experience
• Deep understanding of lifecycle marketing able to design, execute, and optimize every stage of the customer journey from acquisition to retention
• Expert-level segmentation skills: dynamic audiences, behavioral triggers, predictive analytics, and micro-targeting at scale
• Strong interpretation skills, able to analyze patterns, behavior, and performance metrics to identify what customers need next
• Experience with Zapier (automation) and Typeform (forms/surveys)
• Ownership mindset and high personal standards
• Performance-driven approach tied to retention, engagement, and repeat purchases
Benefits
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
Company Overview
• An expanding concept that offers delicious, healthy and freshly prepared food and meal planning services. It was founded in 2006, and is headquartered in Austin, Texas, USA, with a workforce of 201-500 employees. Its website is https://www.myfitfoods.com/.