[Remote] Public Relations & Content Marketing Specialist - Zoocasa - (REMOTE)

Note: The job is a remote job and is open to candidates in USA. eXp Realty is a forward-thinking prop-tech platform focused on enhancing consumer experiences in the real estate sector. The Public Relations & Content Marketing Specialist will develop and execute strategies to boost brand presence in the U.S. market, create engaging content, and mentor junior team members. Responsibilities • Develop and execute public relations and content strategies with a focus on the U.S. market • Research and write content for the Zoocasa Market Insights blog • Work with media partners to grow brand presence online across Canada and the United States • Craft a range of content including data-driven blog articles, website copy, pitches, newsletter copy, and more • Collect, analyze, and verify U.S. and Canadian real estate market data for the internal team and consumers • Assist junior team members in defining and executing the methodology of data-driven articles • Provide editorial support including fact-checking, correcting spelling and grammatical errors, and ensuring all content reflects Zoocasa’s brand voice • Research industry trends to assist in the development of comprehensive PR and content strategies aligned with overall business goals • Develop and maintain strong relationships with media outlets and journalists across the U.S. and Canada • Compile media lists and assist with editorial planning as needed • Write and distribute pitches that are informative and engaging • Respond to media inquiries in a timely manner • Translate complex, data-driven content into clear media briefs and collaborate one-on-one with spokespeople to prepare them for media opportunities • Track and analyze metrics related to PR and content to measure the effectiveness of campaigns and make data-driven recommendations for improvement • Leverage AI and infographics to provide compelling imagery and data to accompany the written content • Keep on top of news and industry trends and adapt content and PR strategies based on changes in the market Skills • Bachelor's degree in Public Relations, Journalism, Communications, Marketing, or related field • 3-5 years of experience in content marketing, media/public relations, and/or journalism • Strong familiarity with the Canadian and U.S. media landscape, including key national, regional, and trade publications, with proven experience pitching stories to Canadian and U.S. media outlets • Experience communicating data through visualizations (e.g. tables, graphs, infographics, etc.) and hands-on knowledge of design tools such as Figma and Canva • Exceptional written communication skills, with the ability to tell a clear, compelling story from start to finish using concise, impactful language • You self-edit and submit only your best work • You are never idle and love being busy • You are willing to learn and grow beyond your primary functions to develop new skills • You don't have all the answers but you know how to get them. You enjoy and excel at learning and performing research independently Benefits • Dental Care • Vision Care • Extended Health Care • Wellness Program • Paid Vacation • Paid Holiday • Paid Sick Days • One-time stock option • Fully remote environment • Amazing company culture • And more… Company Overview • eXp Realty is a cloud-based real estate brokerage that provides brokers and realtors with training, tools, and support. It was founded in 2009, and is headquartered in Bellingham, Washington, USA, with a workforce of 10001+ employees. Its website is http://exprealty.com. Company H1B Sponsorship • eXp Realty has a track record of offering H1B sponsorships, with 1 in 2025. Please note that this does not guarantee sponsorship for this specific role.