In-House Social Media Manager
Location: New York, NY (Cohen, Tucker + Ades, P.C., New York, NY 10004)
About the Firm
Cohen, Tucker + Ades, P.C. is a dynamic and growing immigration law firm located in the heart of New York City, specializing in providing high-quality, creative, and results-oriented solutions to individuals and businesses. Our expertise spans complex areas including family-based petitions, asylum, work visas , and investor visas. We are seeking an experienced and ambitious in-house Social Media Manager to take full ownership of our digital brand presence, focusing primarily on hyper-targeted lead generation and establishing our attorneys as authoritative thought leaders.
This is a hands-on, execution-heavy, performance-driven role focused on marketing and client acquisition.
You will own the firm’s social media engine—from idea to execution to measurable client growth.
Core Responsibilities
- Develop and execute a content strategy focused on client acquisition
- Plan, script, film, and edit high-performing short-form video (Reels/TikTok/Shorts)
- Oversee YouTube content (titles, thumbnails, retention strategy)
- Manage platforms: Instagram, YouTube, TikTok, LinkedIn, Facebook
- Create scroll-stopping hooks and high-retention content
- Turn complex legal topics into clear, engaging content
- Produce rapid-response content based on immigration news and policy updates
- Track performance and optimize based on actual client conversions
- Work closely with attorneys and intake team to understand what content drives real business
Compensation
Base Salary: $65,000 - $85,000 (NYC, in-person)
Monthly Performance Bonus (Client Acquisition Volume):
- $150 per client (1–10/month)
- $200 per client (11–25/month)
- $250 per client (26+/month)
Bonus is based on the number of clients generated through marketing efforts and tracked through firm systems.
Additional Performance Bonuses
- 30–39 clients/month → $1,000
- 40–49 clients/month → $2,500
- 50+ clients/month → $5,000
Performance Benchmarks
- 20–30 short-form videos per month
- 4–8 YouTube videos
- Daily posting and engagement
- Consistent audience growth
- Multiple posts exceeding 100K+ views
- Target: 15–25+ clients generated per month from social media
Required Skill Level
- Proven experience growing social media accounts with measurable business results
- Strong understanding of:
- Short-form video editing and pacing
- Hook creation and audience retention
- Platform algorithms (Instagram, TikTok, YouTube)
- Ability to:
- Film and direct content confidently
- Edit efficiently (CapCut, Premiere, or similar)
- Write compelling captions and titles
- Strong execution speed and ability to operate independently
Preferred
- Experience in legal, finance, or other regulated industries
- Experience with multilingual content (especially Spanish)
- Experience with interview-style or street-style content
Important
- All client attribution must be tracked through firm systems
- This is a marketing and business development role
- Compensation is based on performance metrics and client acquisition volume, not legal fees
- This is an in-person role in NYC
Pay: $65,000.00 - $85,000.00 per year
Work Location: In person