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Welcome to arenaflex – Where Every Voice Shapes the Future
At arenaflex, we believe that communication is the heartbeat of modern business. Backed by more than $220 million in growth‑focused investment since 2015, we have built a world‑class platform that enables over 20,000 enterprises worldwide to create authentic, human‑centred conversations. From bustling offices in Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, Seattle, and Mexico City, to remote workspaces around the globe, every team member at arenaflex enjoys a culture that values transparency, collaboration, and the power of a spoken idea.
Our mission is simple yet profound: empower organisations to connect with their customers in ways that feel natural, trustworthy, and impactful. As we continue to expand our product suite and global footprint, we need a visionary leader to champion the voice of our existing customers, transform them into brand evangelists, and fuel sustainable growth through strategic, data‑driven marketing.
About the Role – Customer Marketing Manager
arenaflex is seeking a strategic, customer‑obsessed Customer Marketing Manager who will own the full lifecycle of our customer relationships—from onboarding and adoption, through expansion, to advocacy. This role sits at the intersection of Product, Customer Success, Sales, and Marketing, providing a unique platform to influence product direction, shape go‑to‑market strategies, and generate measurable revenue impact.
Based in our Belle‑vue hub, you will follow a hybrid schedule—working on‑site Monday through Wednesday and remotely the remainder of the week—allowing you to collaborate closely with cross‑functional teams while enjoying the flexibility of modern work practices.
Key Responsibilities
- Customer Engagement & Retention
- Design, launch, and optimise integrated multi‑channel campaigns that accelerate product adoption, deepen usage, and boost customer retention.
- Craft compelling newsletters, product update briefings, educational webinars, and on‑demand content that keep our user base informed, inspired, and invested.
- Develop segmentation strategies based on industry, use‑case, and company size to deliver hyper‑personalised experiences.
- Drive Customer Expansion Through Multi‑SKU Strategy
- Partner with Customer Success leadership to align campaign calendars with top‑line growth targets and quarterly revenue goals.
- Deploy data‑driven, multi‑channel outreach that nurtures upsell and cross‑sell pipelines across our expanding product portfolio.
- Collaborate with Product Marketing to orchestrate go‑to‑market launches for new upsell‑focused solutions, ensuring positioning resonates with existing customers.
- Advocacy & Community Building
- Own the end‑to‑end customer advocacy program: identify champions, produce case studies, secure testimonials, and manage reference relationships.
- Curate and moderate user groups, online forums, and community events—both virtual and in‑person—that foster peer‑to‑peer learning and brand loyalty.
- Coordinate customer‑led webinars, round‑tables, and conference speaking opportunities that amplify the arenaflex story.
- Voice of the Customer (VoC)
- Work hand‑in‑hand with Customer Success and Product teams to collect, analyse, and surface customer feedback that drives product enhancements.
- Lead the design and execution of satisfaction surveys (including NPS), translating insights into actionable road‑maps.
- Cross‑Functional Collaboration & Governance
- Establish governance frameworks for all customer‑facing communications, guaranteeing brand consistency, legal compliance, and message alignment.
- Partner with Sales to craft tailored upsell and cross‑sell playbooks that address specific customer pain points.
- Support Product Marketing by aligning positioning, value propositions, and messaging to the unique needs of our existing client base.
- Measurement, Reporting & Continuous Optimisation
- Define and monitor key performance indicators: engagement rates, retention metrics, advocacy participation, and campaign ROI.
- Produce regular executive dashboards and deep‑dive analyses that inform strategic adjustments.
- Implement A/B testing, cohort analysis, and predictive modelling to continually refine tactics.
Essential Qualifications & Experience
- Professional Background
- Minimum 5 years of hands‑on experience in Customer Marketing, Lifecycle Marketing, or a closely related discipline within a B2B SaaS environment.
- Demonstrated success designing and executing campaigns that materially improve retention, expansion, and advocacy metrics.
- Technical Proficiency
- Advanced knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems such as Salesforce.
- Comfort with data‑visualisation tools (Tableau, Looker, Power BI) and strong quantitative analysis capabilities.
- Communication & Storytelling
- Exceptional written and verbal communication skills, with a proven ability to craft compelling narratives for diverse audiences.
- Experience producing case studies, thought‑leadership content, and customer‑centric sales collateral.
Preferred Skills & Characteristics
- Customer‑First Mindset – Genuine empathy for customers, always seeking to create measurable value.
- Strategic Thinker & Hands‑On Executor – Ability to translate high‑level strategy into day‑to‑day tactics while thriving in fast‑paced environments.
- Collaborative Project Manager – Proven track record leading cross‑functional initiatives, juggling multiple stakeholders, and meeting tight deadlines.
- Creative Problem Solver – Comfortable experimenting with new formats, channels, and messaging to unlock growth opportunities.
- Data‑Driven Decision Maker – Strong analytical instincts, comfortable interpreting complex data sets to guide strategy.
Why arenaflex? – Culture, Growth, and Benefits
Culture of Belonging – At arenaflex, diverse perspectives are celebrated. With employees hailing from over 45 nationalities, our workplace is a vibrant tapestry of cultures, ideas, and experiences. We champion an inclusive environment where every voice is heard, respected, and amplified.
Growth‑Focused Environment – We are in a high‑velocity growth phase, offering you the chance to shape foundational programs that will scale for years. Your work will have direct, visible impact on revenue and brand reputation.
Learning & Development – Access to continuous learning resources, internal mentorship programmes, and a budget for external conferences and certifications. Whether you want to deepen your expertise in marketing automation, sharpen your data‑science skills, or explore leadership training, arenaflex invests in your professional evolution.
Compensation & Perks
- Competitive base salary aligned with market benchmarks and your experience.
- Performance‑based annual bonus target (up to 10 % of base) plus equity participation.
- Comprehensive health portfolio: medical, dental, and vision coverage fully paid for employees.
- Generous 401(k) plan with company matching.
- Unlimited paid time off (PTO) – take the time you need to recharge and stay inspired.
- Wellness stipend, high‑speed internet reimbursement, and childcare assistance.
- Robust parental‑leave policies for all families.
Day‑to‑Day Experience
Imagine starting your morning with a brief stand‑up alongside Product, Customer Success, and Sales leads, aligning on the latest customer insights. You then dive into campaign planning, sketching out journey maps, selecting the right mix of email, in‑app messaging, and virtual events. Mid‑day, you meet with a high‑profile customer champion to discuss participation in an upcoming case‑study series. The afternoon might involve analysing NPS survey data, pulling insights into a dashboard, and presenting recommendations to senior leadership. Throughout your week, you’ll toggle between strategic roadmap discussions and the tactile joy of crafting a customer‑centric blog post that resonates across continents.
Career Path & Advancement
At arenaflex, the Customer Marketing Manager role can be a springboard to senior leadership positions such as Director of Customer Marketing, Head of Growth, or even VP of Marketing. We encourage internal mobility, and our transparent promotion framework ensures that high performers are recognised and rewarded promptly.
Commitment to Diversity, Equity & Inclusion
We recognise that a truly innovative organization reflects the rich diversity of the world it serves. arenaflex is dedicated to creating an environment where all employees feel a sense of belonging, have equal opportunity to thrive, and can bring their whole selves to work. Our DE&I initiatives include employee resource groups, bias‑interruption training, transparent salary equity audits, and regular community dialogues.
Take the Next Step
If you are passionate about turning customers into lifelong advocates, thrive on data‑driven storytelling, and want to partner with a forward‑thinking, global SaaS leader, we want to hear from you. Join arenaflex and help shape the future of conversation‑centric technology.
Ready to make an impact? Apply now and start your journey with arenaflex.
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