Job Title: Director of Marketing
Temp to Hire: $42.00/hr / 40 hours/wk (once converted to full-time, salary will be $80K-$85K)
Remote: Must live in South Florida
Travel: Required to the Caribbean 4-6 times annually
Icreatives, a leading staffing firm, is seeking a talented Director of Marketing to lead the strategic development and execution of marketing initiatives for a luxury resort company. As a key member of the marketing team, you'll drive direct bookings, build brand equity, and expand the company's reach across key markets.
Key Responsibilities
Advertising & Budget Oversight:
• Plan and execute a $2 million+ annual advertising strategy
• Manage and monitor marketing budgets
• Evaluate promotion and barter opportunities
Brand Strategy & Campaign Execution:
• Develop integrated marketing plans to support direct bookings and increase brand visibility
• Support third-party sales channels with brand-aligned creative and marketing collateral
• Maintain consistent messaging and visual branding across all touchpoints
Public Relations & Content Strategy:
• Develop an ongoing public relations strategy
• Oversee influencer partnerships, media visits, and press initiatives
• Manage and coordinate creative and content for the company's website
Performance Analysis & Market Insights:
• Review retail positioning using analytic tools and adjust strategies based on insights
• Monitor performance metrics and optimize tactics
• Conduct competitive benchmarking to maintain brand edge
Team & Vendor Collaboration:
• Manage creative and digital agencies, content creators, PR firms, and other external vendors
• Lead cross-functional collaboration with Sales, Revenue Management, and on-property operations teams
Requirements:
8-10+ years in a senior marketing role, ideally in the resort, hospitality, or travel industry
Skills:
• Strong digital marketing knowledge, including SEM, SEO, social, CRM, and web analytics
• Experience managing websites, creative content, and e-commerce performance
• Exceptional leadership, communication, and cross-functional collaboration skills
Education: Bachelor's degree in Marketing, Communications, Hospitality, or related field; Master's preferred
Work Structure and Travel:
• Based in South Florida, remote with flexible schedule
• Required to travel to Jamaica 4-6 times per year
• Occasional travel to industry trade shows, PR events, or partner activations
To apply, please submit your resume and portfolio link/case studies for immediate consideration.
We receive a high volume of applications, so we're unable to respond individually. If your qualifications align, well, reach out by phone, email, or text. Message and data rates may apply.
icreatives is an Equal Employment Opportunity Employer. We consider all applicants without regard to protected characteristics and are committed to a workplace where diversity, equity, and inclusion fuel creative excellence.