Introduction to Included Health
Included Health is a pioneering healthcare company that is revolutionizing the way people access and experience healthcare. With a mission to raise the standard of healthcare for everyone, we are committed to breaking down barriers and providing high-quality care to every person in every community. Our integrated virtual care and navigation platform offers members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. We are now seeking an experienced Senior Content Strategist to join our team and lead the development of our content strategy for Consumer Marketing.
Job Overview
We are looking for a highly skilled and experienced Senior Content Strategist to lead and implement our content strategy for Consumer Marketing. This role combines strategy and execution, creating messaging frameworks, content plans, and journeys that boost engagement and deliver measurable results. The ideal candidate will drive innovation, establish foundational content, and collaborate with cross-functional teams to develop content strategies that increase member engagement. This is a great opportunity to build a content strategy function and contribute to impactful marketing efforts.
Key Responsibilities
- Strategy & Vision: Develop and communicate a strategic, content vision that aligns with Consumer Marketing’s OKRs, using data-driven insights to optimize marketing initiatives and measure results.
- Leadership & Team Development: Build and scale a high-performing content strategy function. Mentor team members and implement scalable processes to elevate content across the marketing organization.
- Content Strategy & Messaging: Lead the creation of content strategies, including journey mapping, persona-based messaging, and content planning for scalable growth across channels. Tailor content for both client and consumer audiences, ensuring consistency in voice, tone, and brand positioning.
- Cross-Functional Collaboration: Partner across Consumer Marketing and other departments to create member-facing content that aligns with business objectives and clearly articulates value.
- Planning & Execution: Develop and manage editorial calendars, oversee content production, and ensure timely distribution across platforms. Actively engage in the content creation process while continuously optimizing content through performance tracking and A/B testing.
- Performance Analysis & Reporting: Track and analyze content performance metrics, refine strategies based on insights, and report key findings to stakeholders. Support client-facing teams with cohesive content strategies that address audience needs.
Essential Qualifications
- Bachelor’s or Master’s degree in marketing, journalism, communications, or a related field.
- 7+ years of experience in content strategy, marketing, and messaging with a proven ability to develop and execute content plans that drive results.
- Expertise in journey mapping, messaging frameworks, and persona-driven content strategies.
- Strong experience in creating consumer messaging aligned with organizational goals.
- Excellent project management and cross-functional collaboration skills.
- Data-driven decision-maker with strong strategic judgment to navigate complex challenges.
- Exceptional communication and leadership skills, with the ability to inspire and build trust across teams.
- A “builder” mentality—someone ready to roll up their sleeves, create scalable solutions, and lead the team through growth and change.
Preferred Qualifications
- Experience working in a fast-paced, dynamic environment with multiple stakeholders.
- Knowledge of content management systems and marketing automation platforms.
- Familiarity with data analytics tools and techniques to measure content performance.
- Strong understanding of consumer behavior and market trends.
- Ability to work independently and as part of a team.
Skills and Competencies
To be successful in this role, you will need to possess a unique blend of skills and competencies, including:
- Strategic thinking: Ability to develop and execute a content strategy that aligns with business objectives.
- Content creation: Skilled in creating high-quality, engaging content that resonates with target audiences.
- Project management: Ability to manage multiple projects simultaneously and prioritize tasks effectively.
- Collaboration: Strong ability to work with cross-functional teams and stakeholders to achieve common goals.
- Data analysis: Ability to collect, analyze, and interpret data to inform content strategies and measure performance.
- Leadership: Ability to lead and mentor a team of content strategists and creators.
Career Growth Opportunities and Learning Benefits
- Mentorship: Opportunities to work with experienced leaders and mentors who can provide guidance and support.
- Training and development programs: Access to training and development programs that can help you build new skills and enhance your existing ones.
- Cross-functional collaboration: Opportunities to work with different teams and departments, broadening your understanding of the business and developing your skills in new areas.
- Industry events and conferences: Opportunities to attend industry events and conferences, staying up-to-date with the latest trends and developments in content strategy and marketing.
Work Environment and Company Culture
- Remote-first culture: We believe in giving our employees the flexibility to work from anywhere, at any time, as long as they have a reliable internet connection.
- Collaborative and dynamic work environment: Our team is passionate, driven, and collaborative, and we are committed to creating a work environment that is inclusive, supportive, and fun.
- Commitment to diversity and inclusion: We believe that diversity and inclusion are essential to our success, and we are committed to creating a workplace that is welcoming and inclusive to all employees.
Compensation, Perks, and Benefits
- Competitive salary: We offer a salary range of $120,050 - $202,880, depending on experience and location.
- Equity: We offer equity to all employees, giving you a stake in the company’s success.
- Comprehensive benefits package: We offer a range of benefits, including medical, vision, and dental coverage, 401(k) savings plan, and generous paid time off.
- Remote work reimbursement: We offer reimbursement for remote work expenses, including internet and equipment costs.
- Professional development opportunities: We offer opportunities for professional development, including training and development programs, mentorship, and industry events.
Conclusion
If you are a motivated and experienced content strategist looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Senior Content Strategist at Included Health, you will have the chance to make a real impact on our business and our members, while developing your skills and advancing your career. Don’t miss out on this opportunity to join a dynamic and growing company that is changing the face of healthcare. Apply now!
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