Introduction to The Walt Disney Studios and Performance Marketing
The Walt Disney Studios, a renowned leader in the entertainment industry, is seeking a highly skilled and experienced Senior Performance Marketing Analyst to join its innovative Performance Marketing team. As a key member of this internal cross-functional team within The Walt Disney Studios Marketing organization, you will play a pivotal role in driving data-driven results and supporting paid media and marketing efforts with cutting-edge insights, recommendations, and marketing technologies. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable results within auction-based or otherwise addressable media platforms, ensuring the magical brands of The Walt Disney Studios continue to captivate audiences worldwide.
Job Overview and Responsibilities
This exciting opportunity falls within the Performance Marketing Strategy & Operations team, where you will work closely with performance marketing activation partners to drive value for The Walt Disney Studios. Your primary responsibilities will include:
- Developing and implementing comprehensive performance marketing strategies for a select number of theatrical and streaming titles, encompassing operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns
- Building and implementing holistic, omni-platform audience data strategies that incorporate first-party, second-party, and third-party data to inform marketing decisions
- Designing and implementing auction bid, pacing, and optimization strategies to improve media performance and drive campaign success
- Monitoring and tracking performance marketing budgets for testing, analytics, measurement, and contingency planning to ensure efficient resource allocation
- Supervising taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processing, and interpreting, analyzing, and sharing insights and takeaways from titles, data testing, and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams
- Collaborating cross-functionally with multiple internal media and marketing teams, as well as external media agencies, to continuously improve and achieve success across all marketing efforts
- Maintaining knowledge of media technology, buying platforms, and analytics tools, and staying up-to-date on performance marketing business processes to drive innovation and excellence
Essential Qualifications and Skills
To excel in this role, you will need:
- A Bachelor's Degree in a relevant field, such as Marketing, Advertising, or Business
- At least 5 years of experience in Advertising Media, primarily Digital Media, Media Analytics, or Social/Programmatic Auction Buying
- Proficiency in ad platforms, including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp, and DSPs (Google DV360, Trade Desk, Verizon Media Group)
- Knowledge of digital ad serving, tracking, and implementation, as well as proven analytical skills, including significant proficiency in Excel
- Confirmed written and verbal communication skills, strong attention to detail, and an understanding of the ad technology ecosystem
- A proven track record of working across multiple projects effectively, meeting deadlines in a fast-paced environment, and collaborating with cross-functional teams to drive success
Preferred Qualifications and Skills
While not required, the following qualifications and skills are highly desirable:
- Experience working with cross-functional teams to drive marketing innovation and excellence
- Familiarity with marketing automation platforms, data management platforms, and other marketing technologies
- Knowledge of programming languages, such as Python, R, or SQL, and experience with data visualization tools, such as Tableau or Power BI
- Certifications in digital marketing, such as Google Analytics or Facebook Blueprint, and a strong understanding of the latest trends and developments in performance marketing
Career Growth Opportunities and Learning Benefits
At The Walt Disney Studios, we are committed to fostering a culture of innovation, creativity, and growth. As a Senior Performance Marketing Analyst, you will have access to:
- Opportunities for professional development and career advancement within the Performance Marketing team and beyond
- Training and education programs to enhance your skills and knowledge in performance marketing, data analysis, and marketing technologies
- Cross-functional collaboration and knowledge-sharing with other teams, including Marketing Science, Media Agency Analytics, and Creative Advertising
- A dynamic and supportive work environment that encourages creativity, innovation, and experimentation
Work Environment and Company Culture
The Walt Disney Studios is a dynamic and inclusive workplace that values diversity, equity, and inclusion. We offer a collaborative and supportive environment that encourages creativity, innovation, and growth. As a member of our team, you can expect:
- A competitive salary range of $102,500 to $137,500 per year, depending on experience and qualifications
- A comprehensive benefits package, including medical, financial, and other benefits, as well as a bonus and/or long-term incentive units
- Opportunities for flexible work arrangements, including remote work options and flexible hours
- Access to exclusive Disney perks and discounts, including theme park tickets, movie screenings, and merchandise discounts
Conclusion and Call to Action
If you are a motivated and experienced performance marketing professional looking to join a dynamic and innovative team, we encourage you to apply for this exciting opportunity. Don't worry if you don't meet every single requirement – we value a great attitude and a willingness to learn above all. Submit your application today and take the first step towards an exciting and rewarding career with The Walt Disney Studios!
Apply now and join our team of talented and dedicated professionals who are passionate about driving marketing innovation and excellence. We look forward to hearing from you!
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